The Society exists to ensure a united stud industry through collaborative work within the Regional Stud Breeders’ Associations.

The Society and Regional Stud Breeders’ Associations undertake:

• Merino sheep selection workshops
• Merino stud tours
• Field days for new Merino growers
• Merino management field days
• Industry representation on animal health and welfare
• Promotion of sheep sales
• Dissemination of industry news and market information with newsletters
• Research and promotion of Merino meat
• Elimination of contamination in wool
• Improving wool packaging standards
• Introducing quality management systems to meet processor requirements
• Organising competitions to promote and reward higher standards in Merino Sheep breeding management and presentation